BRAND STRATEGY // BRAND PURPOSE // BRAND DESIGN
The creator of Experience Reil had an amazing idea, and needed help bringing it to life. Through our collaborative-process, we were able to develop his entire brand strategy and design.
The first step was defining the brand’s purpose, mission, and vision. We derived these statements through meetings & collaboration with the client.
After we defined the messaging, we developed all the brand designs…
Spread love & integrity in environments that lack positive images.
To empower neglected urban communities through entertainment, education, and love.
Reil is a fictional rabbit who’s purpose is to inspire a revolution within individuals in neglected communities.
BRAND SLOGANS & MOTTOS
“Experience is the only thing that’s reil.”
“Real recognize reil.”
“Reil life. Reil love. Reil revolution.”