BRAND STRATEGY // BRAND DESIGN
David, the owner of Urban Elite Beauty Shop, approached us needing help defining his brand. This black-owned business based in Philadelphia, PA caters to the urban community and provides education about beauty and wellness.
The first step was defining the brand’s purpose, mission, and vision. This gave us the direction needed to design the perfect logo and design identity.
Providing quality beauty solutions for our culture & community.
A world-class beauty supply brand that educates and promotes health and wellness among black communities.
BRAND SLOGANS & MOTTOS
“Love thy hair. Love thy skin. Love thy self.”
“For the culture. For the community.”